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They're all advertised as innovators, so how are they doing?

Key Players: Kyler Murray, DeAndre Hopkins, Mike Mayock, Kliff Kingsbury, Las Vegas Raiders, Arizona Cardinals, Andy Reid, Kansas City Chiefs, Detroit Lions, Aqib Talib, Joe Judge, Larry Fitzgerald, New York Giants, Matt Patricia, Brian Flores, Bill Belichick, New England Patriots, Green Bay Packers, Tom Brady, Chicago Bears, Ralph's, "Die Hard", Albertston's